EASTBAY CATALOG AND PRINT DESIGN
3+ YEARS EXPERIENCE DESIGNING PRINT MATERIAL
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Assist in the design of the Eastbay Catalog by strategically arranging layout of illustrative material and copy based upon pre-established guidelines and instructions, available space, knowledge of layout principles, and aesthetic design concepts for the Training, Football, Lacrosse, and Wrestling categories. Also spent a year researching catalog design trends which led to the catalog redesign and implementation of the Women's Catalog Design Standards. Also am involved in the concepting and designing of print material used at live events such as the NFL Combine, UA All-American Football Game, FBU, AAU, Big Foot Hoops, to name a few.
EASTBAY CATALOG
Each new Eastbay cover has a storyboard with multiple concepts documented for the photographer to capture exactly as stated. I worked alongside the Marketing Manager, Creative Director, and Brand Director to align a professional athlete with an authentic training regime that will resonate with our elite athletes purchasing at Eastbay.com.
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I also design the spreads within the catalog for the categories of Training, Football, Wrestling, and Lacrosse. The lifestyle images used in the catalog and across the website come from Quarterly Mega Shoots shot throughout the United States for a week long. I storyboard the outfits and develop training poses that I direct when on the photo shoot.
Describe your image.
EASTBAY MONTHLY MAILER CATALOG
For 2 years, every other month a special mailer was sent out to 50,000 top buyers with new products and special discounts.
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Each of the images below I directed the photoshoot and designed the mailer.
EASTBAY BUSINESS DEVELOPMENT PROJECTS
I have worked with IMG, NFL Combine, UA All-American Game, FBU, AAU, and many more.
