As the Director of Multimedia and Marketing, my role for the Pensacola Ice Flyers is always growing.  For the most part, I am responsible for managing and creating all graphics and video content used across all platforms both in print and digital. I

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Responsible for planning, development and implementation of all marketing strategies and budgeted goals, marketing communications, and public relation activities, both external and internal. Includes developing strategies to maximize the value of the current inventory available for trade, such as signage, print, internet, radio and television, in addition to distributing event highlights and recaps to regional media outlets for use in broadcasts to help gain exposure and awareness. 

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Produces online digital and video content for Pensacola Ice Flyers in regard to storytelling features, season previews and recaps, event highlights, original live and on-demand content series and pieces, and hype and promotional items. Helps set team strategy for digital and video production series and storytelling in collaboration with the VP and Owner.

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Drives storytelling video and multimedia content for distribution across pensacolaiceflyers.com, social media, newsletters, in-game signage, and other venues. Create, produce and post video features, including conducting on-camera interviews and athletic-related video series. 

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Oversees the production and development of the Pensacola Ice Flyers App and social media content, including digital design and video - hype pieces, behind-the-scenes features, and game recaps.  

Capture and edit photography used at home games and community events.